Affordable Luxury for Every Man

"A style movement redefining men’s wear in India."

Who We Are

FARK618 is more than a clothing brand — it is a style movement rooted in India, blending modern masculinity, understated luxury, and timeless confidence.

Our mission

Mission 100: To establish 100 stores by 2030, bringing affordable luxury to every man.

Our Philosophy

Affordable Luxury: Every man deserves to look sharp and stylish without overspending.

Identity: Sharp, minimal, modern, and aspirational.

Essence: Fueled by design innovation, customer loyalty, and strong local market insight.

Our Journey

From one store in Coimbatore to a growing retail network, FARK618 was founded with a bold vision: to redefine men’s wear in Tier 1 & Tier 2 cities with global-standard retail experiences.

Our Collection

Classics Reimagined – Premium cotton shirts & sharp formals

Urban Essentials – Casual shirts, denim & smart trousers

Relaxed Luxe – Polo tees, minimal streetwear & travel wear

Occasion Wear – Festive and wedding-ready collections

Affordable Luxury Concept – Revamp @ 999

With our signature campaign “Revamp Your Outfits Under ₹999”, we make aspirational fashion available to a wider audience, without compromising quality.

Style Redefined: From formals to casuals, every outfit is a wardrobe upgrade.

Luxury Made Affordable: Curated price points at ₹999.

High-Volume Retail Strategy: Consistent footfall & repeat customers.

Location📍